The visual possibilities of contemporary printing arts as an entry point for small projects for cultural and tourism communication in the Kingdom of Saudi Arabia

Document Type : scientific articles

Author

Department of Visual Arts, Arts and Design College, Tayibah University

Abstract

Objective of the study:

The study aimed to: develop contemporary printing designs for the production of small projects, achieve the functional goal of the printing work through the use of different printing methods and combining them, and achieve the functional suitability of the printing product through the final output of the work, whether using a silk screen, printing with a thermal printing machine, or combining more than Technology in the same work, and is compatible with the standards of small projects in the Kingdom’s vision for the year 2030 AD This is as an introduction to cultural and tourism communication. The research deals with experimental approaches to contemporary printing arts for producing small projects in light of the plastic data of multimedia techniques to shed light on new starting points for contemporary designs, establishing identity and achieving creations that combine authenticity and contemporaneity, as the limits of the research are limited to studying contemporary printing arts for producing projects.

The study has extracted several results and innovative visions for contemporary printing arts to produce contemporary small projects as a source for enriching cultural and tourism communication. It also presents several recommendations that would consolidate this new field, expand studies on it, and experiment with it as a contemporary creative style.

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