E-marketing via the internet has become an essential tool for achieving marketing objectives, provided that proper research and effective execution are applied. It is considered one of the most efficient and cost-effective methods compared to traditional marketing. Over the past few years, e-marketing has emerged as a fundamental modern concept that has significantly boosted various businesses, aligning with contemporary changes by utilizing different tools.
Notably, the digital marketing platforms used do not recognize geographical boundaries, allowing customers to shop from anywhere through dedicated websites. Companies are now competing seriously to achieve their marketing goals through e-marketing by expanding their reach and increasing sales. This has led to a strong focus on enhancing website designs to attract more shoppers, resulting in a competitive market for developing appealing web pages.
after the outbreak of COVID-19, there was a global shift towards modifying marketing strategies to increase reliance on e-marketing and online sales instead of traditional in-person selling. Consequently, there has been a significant demand for establishing complete e-commerce websites rather than just relying on social media pages.
This research addresses the issue of the limited use of e-marketing tools in promoting ready-made clothing, especially in light of global challenges and developments. It focuses on understanding the relationship between e-marketing and purchasing decisions for ready-made clothing under emerging challenges. Given the vast scope of e-marketing, this study examines three specific tools: websites, social media platforms, and influencer marketing, and their impact on purchasing decisions amidst challenges such as COVID-19, artificial intelligence advancements,
Elmehy, E., & Elbery, T. I. S. (2025). A proposed marketing plan to market clothing products with high design and quality through electronic marketing and various influencers. Journal of Heritage and Design, 5(26), 42-77. doi: 10.21608/jsos.2025.362752.1716
MLA
Eman Elmehy; Tasnim Ibrahim Salem Elbery. "A proposed marketing plan to market clothing products with high design and quality through electronic marketing and various influencers", Journal of Heritage and Design, 5, 26, 2025, 42-77. doi: 10.21608/jsos.2025.362752.1716
HARVARD
Elmehy, E., Elbery, T. I. S. (2025). 'A proposed marketing plan to market clothing products with high design and quality through electronic marketing and various influencers', Journal of Heritage and Design, 5(26), pp. 42-77. doi: 10.21608/jsos.2025.362752.1716
VANCOUVER
Elmehy, E., Elbery, T. I. S. A proposed marketing plan to market clothing products with high design and quality through electronic marketing and various influencers. Journal of Heritage and Design, 2025; 5(26): 42-77. doi: 10.21608/jsos.2025.362752.1716
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