Integration of Cultural Design Features for Enhancing Innovation in Jewelry Design Field

Culture represents a model for the identity, national and cultural personality of a nation.

Culture is linked to civilization and human heritage as the true measure of the authenticity and heritage of nations.

The concept of culture can be summarized as a set of values, beliefs, behaviors, and topics that define human life.

Cultural design plays an important role in enhancing cultural identity in the face of various challenges, particularly globalization.

The role of design can be seen in shaping a design identity that reflects a cultural vision in an era where globalization appears capable of dissolving or erasing identity.

Design culture can be considered a set of expectations,

Standards, habits, principles, and philosophies that affect design are understood through studying the various dimensions of culture, including language, beliefs, and myths, in the culture being studied.

As for cultural design and its application, especially in the field of jewelry design, it helps create a state of creativity for the designer by opening up to different cultures.

In this research, we explored how to integrate cultural design into jewelry design courses to encourage students to explore new areas in pastry design and equip them with deep experiences.

A design project was prepared by a group of students in the product design department, aiming to provide them with a good understanding of cultural design based on which they worked for 14 weeks to present a cultural pastry design that can be presented later in the markets.