Employing the Internet of Things in sustainable advertising design

Articles in Press

Document Type : scientific articles

Authors

1 Faculty of Applied Arts - Helwan University

2 Dean of school Arts & Design - New Giza University

3 Professor of Design, Advertising Department -Faculty of Applied Arts- Helwan University - Egypt

Abstract

The research examines specific aspects related to the adoption of Internet of Things (IoT) technologies and their impact on sustainable growth. It helps to understand the complex relationship between IoT-based devices and the success of organizations within an integrated ecosystem. The benefits of using IoT on a wide range of products extend to many different aspects, thus not only helping to create sustainable business strategies but also ensuring the progress of business objectives in an era of intense competition. This study also shows that IoT devices can provide marketing support to organizations if they have data analytics systems - where data stored from the operational use of IoT devices can be analyzed - which helps in achieving marketing outcomes such as new product development, customer support, and customer relationship management. The benefits of smart marketing can thus be leveraged as IoT will also impact customer experience, the amount of data acquired through connected devices, and analytics, both consumer and marketing, big data, and predictive analytics. The research also addresses the use of IoT technologies in sustainable international markets, which leads us to discuss the concept of the Circular Economy (CE) and its relationship with the IoT, to pave the way for using IoT as a tool for the circular economy. Finally, the research addresses the impact of IoT and green advertising on consumer behavior, as when consumers realize the close connection between environmental protection and their well-being, their green attitude can easily be increased through the use of IoT.

Keywords

Journal of Heritage and Design

Articles in Press, Accepted Manuscript
Available Online from 30 September 2024

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