Scientific Methodology for Building Electronic Publishing Media Designs Using Artificial Intelligence Technology to Achieve their Functional Requirements

Document Type : scientific articles

Authors

1 Professor at Printing, Publishing & Packaging Department, Faculty of Applied Arts , Helwan University

2 Professor at Faculty of Applied Arts – Printing, publishing & Packaging Department, Helwan University

3 Printing, publishing & Packaging Department, , Faculty of Applied Arts, Helwan University

Abstract

Many innovative technological alternatives and solutions have emerged that have shortened time and space in the accomplishment of tasks, most notably artificial intelligence technology.

AI technology has posed a lot of challenges for an electronic publishing designer, and he has to be quick to prepare for this danger and turn it into a tool to help implement his creative ideas; Thus, the production and design of more effective and innovative modes through study, assimilation and alternative development; To employ artificial intelligence programs to improve design efficiency and reduce expenditures based on the technology's core principle; It simulates the way human assimilation and interaction with topics through smart algorithms and then skips them to achieve innovation and improve performance.

As a result of publishing designers' insufficient knowledge of the potential and tools of multiple AI technologies and how to use them scientifically to produce different media based on their functional requirements; The research problem is that despite the enormous potential of AI technology, which can be used to improve the performance of graphic design processes for different publishing media, dealing with this technology without specific scientific methodology continues to produce different media based on its functional requirements and thus obtain more effective results.

Accordingly, the research aimed to identify functional requirements for the design of various electronic publishing media using artificial intelligence technology, and then develop a specific scientific methodology for designers' use of artificial intelligence technology by identifying the steps to be followed when building such designs.

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