The impact of interactive storytelling on enhancing the audience experience in museums. (Tutankhamun Immersive Exhibition in Egyptian grand museum case study)

Document Type : scientific articles

Authors

1 Lecturer, Advertising Department, Higher Institute of Applied Arts, Fifth Settlement

2 NCA New Cairo Academy - Applied Arts AOU Arab Open University

Abstract

Nowadays, Museums are increasingly prioritizing interactive experiences over traditional heritage, historical and art exhibitions in order to create more engaging and immersive visits for their visitors. The use of digital tools, such as interactive storytelling, has become essential in this transformation. This shift is intended to offer visitors the chance to not only acquire knowledge but also to fully enjoy their museum experience. Through the integration of interactive storytelling, museums have the potential to revolutionize the communication and experience of information, ultimately enhancing audience engagement, immersion, and emotional connection with the exhibits. The Research problem focuses on exploring how new technology can impact visual and multimedia communication in museums. In addition to how Interactive Storytelling can revolutionize the way information is conveyed and experienced by museum visitors. Moreover, the Research aims the research aims to investigate how the use of interactive storytelling techniques impacts the way information is conveyed and experienced by museum visitors, understand the importance of interactive storytelling in museums, and provide valuable insights to enhance audience engagement and create more immersive and meaningful museum visits. Research methodology: To achieve this goal, the research adopts a descriptive approach, gathering information to establish a theoretical framework based on previous studies and conducting an analytical study of the Tutankhamun Immersive Exhibition in Egyptian grand museum. The Results indicate that the integration of interactive storytelling in museums has a substantial impact on audience experience, resulting in enhanced engagement, immersion, emotional attachment to the exhibits, cultural and historical awareness.

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