Enhancing creative graphic designs using generative AI to create Advertising campaigns to market products and support industries

Employing artificial intelligence to support digital transformation in enhancing digital creative designs to create advertising campaigns to market products, support industries, and have a positive impact on achieving sustainable development goals. Graphic design is one of the most important visual stimuli for digital design. Therefore, artificial intelligence can be used to generate creative designs for advertising campaigns related to products and brands to attract customers. Improving product attractiveness and supporting industries,

A presentation and interpretation of the theoretical framework of the research is conducted, where the researcher discussed generative artificial intelligence technology and its superior capabilities to enhance creative graphic designs for brands. The design of advertising campaigns and product packaging is considered one of the most important marketing tools in general, as it is the first thing potential customers see and has a significant positive impact on increasing the marketing rate of products. Artificial intelligence is an umbrella term that includes a group of intelligent technologies such as learning, improving, and generating digital graphic designs. Among the artificial intelligence technologies are machine learning, computer vision, creative idea generation, deep learning, and neural networks. There are dozens of other technologies and technology that has a close relationship with graphic design. The more developments help the designer implement creative designs with better accuracy and higher speed, which opens new horizons for the designer to implement. His creative ideas.