Employing the three-dimensional hologram in the design of external advertising for public places

three-dimensional technology has provided a new space for the design and display of modern advertising

where the audience is greatly urged to produce positive buying behavior, and then the application of hologram technology in modern advertising design is the multi-directional sensory experience, As hologram technology depends on creating the third imaginary dimension, and thus the production of holograms resulting from the interference of two types of laser light to show the final hologram image with high efficiency, the research problem stems from the growing need for marketers for new, elegant and stimulating ideas as a basic principle to attract the public, which is what hologram technology can provide. To make the public enjoy the overwhelming impressions, positive feelings and instantaneous interaction with the advertisement, the aim of the search to employ the three-dimensional hologram in the design of external advertising for public places and to achieve the goal of the research, the research was divided into four main axes The first axis was concerned with the concept and characteristics of hologram technology, while the second axis dealt with the applications of hologram technology in advertising and the third axis was interested in reviewing analytical models for three-dimensional hologram advertisements, and the research ended with the fourth axis, which was presented An applied study of the employment of the three-dimensional hologram in the design of external advertising for public places in Egypt.