The Interactive Advertising Role in Enhancing the Recipient's Reception of the national initiatives Target Message “Applied Study.”

The research examines the importance of integration between national initiatives and advertisements in promoting community and environmental development.It explains that successful advertisements can increase the frequency of participation, volunteerism and a sense of responsibility among members of society, and strengthen community ties and sustainable environmental and social projects. It also emphasizes the importance of citizenship through active participation, and emphasizes the need for innovative national initiatives to solve societal and environmental issues.

The research aims to highlight the role of interactive advertising in enhancing the interaction and understanding of the target audience of messages related to national initiatives, which contributes to achieving the goals of the state through interactive advertising campaigns that enhance community participation, increase awareness and promote sustainable behavioral changes, with an applied study on the graduation project of the fourth year, advertising department. The research found that by integrating creative advertising messages, creative media channels into design education, and data-driven targeting, you can effectively build marketable government initiatives that focus on the environment and society through a combination of effective advertising methods.