The Role of happiness in improving the sense of community belonging and quality of life through placemaking “Interior urbanism & brand identity”. (The lighthouse in Mountain View case study)

Document Type : scientific articles

Authors

1 Interior design & Furniture department, Faculty of Applied Arts, Benha University, Egypt

2 Lecturer, Advertising Department, Higher Institute of Applied Arts, Fifth Settlement

Abstract

Placemaking inspires people to collectively reimagining and reinvent public places as the heart of the community, strengthening the connection between people and the places they share, the concept of happiness and well-being has gained significant attention in various fields including sociology, interior urbanism, and place branding. Understanding the factors that contribute to community happiness, engagement, and quality of life has become a dominant focus in the realm of placemaking. Hence Integrating the science of happiness into placemaking as a transformative force to create environments that foster positive emotions, promote social connections, and enhance overall life satisfaction. furthermore, influencing how communities are both created and perceived. Research problem lies in the relationship between the science of happiness and placemaking and its role in enhancing the individual’s sense of community belonging Research objective: foster the placemaking strategy through applying the science of happiness in place branding and interior urbanism, to ensure healthy lives and promote well-being for all which will lead to achieve SDGs no.3. Research methodology: the research follows the descriptive approach based on gathering information to build a theoretical framework based on previous studies, and an analytical case study of Lighthouse in Mountain View Egypt, to gain deeper insights into the practical applications and challenges associated with integrating happiness science into placemaking strategies, the research concludes integrating the science of happiness into placemaking can create environments that foster positive emotions, promote place image, social connections, and quality of life.

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