Innovative Design Vision for Bedouin Heritage Costumes Inspired by Amazigh Culture in Siwa Oasis

Document Type : scientific articles

Author

Department of Decoration, Faculty of Fine Arts - Luxor University

Abstract

Modern technological developments and the transformation of the world into digitization called for the operationalization of the principle of openness to recognize the different identities in the world, especially after the popularity of social media that allowed access to the civilizations of the East.

The importance of studying Sierra Leone's heritage, referring to the contributions of Bedouin women to the preservation of traditional values of fashion, and identifying the habits inherited in the traditional costume design of Siwa Bedouin called for memory of the cultural identity of the Amazigh tribes affected by the Siwa oasis, which is widely formed on the northern African coast. The Siwa oasis is abundant with ancient historical monuments dating back to ancient Egyptian era, famed for being the priest of the Sun God Amon,.

The study also took care to present a set of design proposals that are appropriate for the local environment and to achieve the principle of sustainability, which aims to create an environmentally friendly industrial, by delving into the details of women's fashion vocabulary in Bedouin society, and achieving the idea of sustainable design, which is a pivotal approach in various modern clothing industries, to innovate modern fashion lines that are characterized by modernity, authenticity, and contemporaneity. The researcher used the descriptive, analytical, and comparative approach, and one of the applications of artificial intelligence to reach innovative and practical solutions that achieve the aesthetic and functional dimension in the proposed designs according to the requirements of fashion and the world of fashion.

Keywords