Brand management strategies considering societal marketing crises

Companies must take these crises seriously and adopt strong strategies to manage the brand, enhance its value. While it's generally best to avoid working in marketing and community crisis mode, crises may provide opportunities for brand promotion if properly managed. This is one of the main reasons to ensure a high level of brand awareness and positive associations with the organization's reputation. This research aims to monitor brand management strategies in light of community marketing crises with an analytical study of the positive and negative dealing of global brands with community marketing crises, where the research problem emerged from the confusion that affects brands if they face a sudden marketing or societal crisis, which calls for dealing with strategies to manage the brand during these crises, which can be fattened Community marketing crises. Community marketing crises can be defined as situations in which a company's marketing practices, products, or services have a detrimental impact on society, the environment, or vulnerable populations and these crises can arise from a wide range of issues, such as unethical business practices, environmental pollution, misleading advertising, or the promotion of unhealthy products. To achieve the goal of the research, and the research concluded that it is possible through the management of brand strategies at the time of crisis, the prestige and status of the brand is maintained, and a positive image is made. By fulfilling the obligations and social responsibility entrusted to him to provide.