The impact of technological trends in interactive digital game ads on the development of digital marketing strategies

Research Summary

With rapid technological advancements, advertisers and marketers have relied on digital game advertisements as a modern advertising medium that can be leveraged to promote various goods and services. This approach is driven by the need to keep up with technological innovations, as well as to create fun and engaging experiences that capture the audience's attention amidst fierce competition among production and marketing companies. Leveraging modern technologies creates new dynamic and interactive entertainment dimensions to enhance digital marketing strategies.

Research Problem

The research problem lies in answering the following question: How can the interactive values of the technological trend of interactive digital game advertisements be utilized to develop digital marketing strategies?

Research Objective

The research aims to study the impact of technological trends in digital game advertisements as an influential input on the recipient through enjoyment, stimulating interest, capturing attention, and achieving the principle of interactive advertising content on the development of digital marketing strategies.

Research Significance

Given the technological changes, companies have been compelled to keep up with technology to present creative ideas for new types of advertisements that help capture the viewer's attention. The focus has shifted towards using digital game advertisements due to their entertaining and enjoyable style, appealing to all ages, in addition to their impact on developing product marketing strategies.

Research Methodology

The researcher adopts a descriptive analytical approach to describe and analyze interactive digital game advertisements.