Artificial intelligence and the transformation of the advertising industry: an applied study

Document Type : scientific articles

Authors

1 The Higher Institute of Applied Arts , 6th October City, Egypt

2 Media Shades for media services

Abstract

The world of advertising is witnessing significant advancements due to the rapid progress in artificial intelligence technologies. This study aims to explore how advanced technological platforms are being utilized to synthesize and generate ideas, images, videos, music, and audio scripts from text, with the objective of executing innovative and effective product advertisements. The research focuses on examining the use of advanced technologies, such as AI platforms like OpenAI and DALL-E, in the production and analysis of videos.



This study is essential for understanding how advanced technology impacts the advertising industry and its potential to enhance creativity and improve the quality of generated advertisements. The research involved the production of three advertising videos for different products using AI platforms. These videos were analyzed from both creative and technical perspectives.



The research hypothesizes that the use of advanced technology in the advertising industry will lead to improved advertisement effectiveness and a greater appeal to consumers compared to traditional advertising methods. The findings revealed that advertisements generated by AI platforms exhibit high quality and excellent interactivity, indicating the potential of these technologies to significantly enhance the consumer advertising experience.

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