Philosophical controls for strategies for building and designing the advertising idea through artificial intelligence applications

Document Type : scientific articles

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Faculty of Applied Arts, Helwan University

Abstract

Research Summary:



The research sheds light on the technical development in the applications of accelerating AI. in the field of advertising. It is also concerned with strategies and systems for developing artificial intelligence applications and how to achieve the best competitive advantages in planning, designing and producing commercial advertising and forming the ability of innovation and creativity for the graphic designer, in line with the requirements of the contemporary advertising market. To meet the criteria of consumer needs towards products or the goal of the advertising message, the research also aims to benefit from the applications of artificial intelligence in building advertising ideas, Which called for the necessity of developing strategies and controls for using artificial intelligence technology in the field of designing the advertising idea. The research followed the experimental descriptive approach to benefit from the applications of artificial intelligence in the field of advertising and advertising, and methods for applying them through a group of programs. The research reached a group of experiments in designing the component elements. For advertising to be used in various advertising ideas.

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