The role of artificial intelligence in designing of animated dramatic advertising

Document Type : scientific articles

Authors

1 advertising department,, applied arts helwan university

2 Assistant Professor, Advertising Department, Faculty of Applied Arts, Helwan University.

10.21608/jsos.2024.297268.1534

Abstract

With the huge development of technology in the whole world; artificial intelligence and its applications spread in all fields to help developers in areas that need repetitive tasks, and it evolved until it gave creative solutions that slightly mimic the human mind. AI has saved a lot of tasks for advertising makers, especially advertising using animation, because it contains algorithms that helped produce various 2D and 3D designs to save time and effort for the advertising designer using animation.

AI also helped to dramatize reality by designing complex advertising backgrounds with intricate details and movements of cartoon characters that mimic reality in less time, which attracts the recipient to follow and interact with the advertisement. Human nature tends to favor anything that resembles and mimics it.

The development of artificial intelligence helped the production of Motion Capture, which studies human movement and analyzes it at the same time accurately and outputs it in the form of cartoon characters, which opened the field of creativity in designing unique and influential cartoon characters that support the required impactful impressions and have multiple emotions, in addition to the positive role in showing the dramatic plot and building the advertising conflict with high efficiency and in less time and cost.

Keywords

Journal of Heritage and Design

Articles in Press, Accepted Manuscript
Available Online from 15 August 2024

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