Dimensions of the brand's mental image and How to enhance it through the visual identity of retail display

Document Type : scientific articles

Authors

1 mass comm , mti university

2 advertising department , faculty of applied arts , helwan university

3 advertising department, faculty of applied arts- helwan university

Abstract

The design of the Retail display (as a three-dimensional stereotypical advertising tool) is the system in which the visual elements of the advertised products or services are organized and consistent, as well as the complements of the display and the relationship to the vacuum of the sale to other lists. It becomes a visual design module that helps in direct sensory perception that confirms the dimensions of Brand's mental image. In this organization, the Brand seeks to create an aesthetic and functional character by emphasizing the Brand's visual identity to the recipient through the sale list.

-When seeing the Retail display, emphasis can be placed on using the dimensions of mental images to stir up emotions, create communication with recipients, and make a tangible positive impact.

- The good design of the visual identity of the brand is a reflection of good brand layout, through its use of various design elements of line, color, shape, vacuum and texture, represented by the declared products and their relationship to the selling display list. According to Lassis it is planned to achieve the goal pursued by the existing sales display design, which is to confirm the dimensions of Brand's mental image in the recipient.

Keywords

Journal of Heritage and Design

Articles in Press, Accepted Manuscript
Available Online from 29 July 2024

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