Creative advertising design using the art of synthesis materials and merging images

Document Type : scientific articles

Authors

1 طالب دكتوراه بقسم الإعلان - كلية الفنون التطبيقية - جامعة حلوان

2 Faculty of Applied Arts - Helwan University

3 Associate Professor. Department of Advertising. Faculty of Applied Arts. Helwan University

Abstract

Creative thought in Advertising Design is the process of generating new and innovative ideas and turn them into concrete solutions to design problems or to meet needs and desires for recipient by advertising design. Creative thinking is key to solving problems and Creative thinking includes many basic skills and concepts such as analysis, critical thinking, exploration, imagination, visualization and experimentation and Creative thinking also requires courage, experience, attempt and patience. Creative thinking is key for achieving success and innovation in advertising design with synthesis materials and it is a practical and systematic approach to solving problems and achieving goals.

Research Problem:

The problem of searching can be summarized in an attempt to answer the following questions:

• What are creative methods to employ synthesis materials in advertising design ?

Research goals:

• Leveraging synthesis materials to achieve creative in advertising design.

• Highlighting Creative Style for advertising models with synthesis materials.

The importance of research:

The importance of research is:

1- Creativity in the advertising process is a form of mental activity that the advertisement designer aims to achieve by combining available materials and finding innovative design solutions and new creative ideas using their previous experience.

2- Some tools or factors stimulate creative thinking, such as brainstorming, which creates possible solutions to advertising design problems by combining materials and relying on analytical and compositional methods for advertising design elements.

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