Studying of collage in art schools and its role in creating advertising designs

Document Type : scientific articles

Authors

1 طالب دكتوراه بقسم الإعلان - كلية الفنون التطبيقية - جامعة حلوان

2 Faculty of Applied Arts - Helwan University

Abstract

Collage is a shearing art and different cutting installation of paper or other materials such as cloth,wood,plasic,images or 3D objects.The collage is known for its creative technology and multi-faceted that allows artist to express themselves in a unique and personal way. Artistic school artists found that collage is a living between added material and colors to enrich the artwork surface with textured and visual values aiming with contents that mimic reality in a non-traditional way that art schools deal with it in their works and among the artists known for collage techniques,so we can mention Pablo Picasso,George Rutchenberg,Richard Hamilton and others,and advertising designers were thus influenced by collage through its applications in various art schools and they started by addressing it in their designs on the different methods and various structural nostrums that lead to the advertising design of the collage is a special nature.

Research Problem:

The problem of searching can be summarized in an attempt to answer the following questions:

• How to take advantage of the visual capabilities and technical found in collage for innovative advertising design?

• How advertising design can be influenced by collage technical schools?

Keywords

Journal of Heritage and Design

Articles in Press, Accepted Manuscript
Available Online from 19 August 2023

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