A visual guideline of designing info-graphic (case study on social media during the Pandemic lock-down)

Document Type : scientific articles

Authors

1 New Media Department,faculty of mass communication, Modern University for technology and information, Cairo, Egypt

2 new media, mass communication, modern university for technology &information

Abstract

During the COVID-19 Pandemic lockdown, the rise of dependency over social media platforms for communication, led to dissemination of fake news and misleading information. Backed up with the lack of consistency of effective crisis communication, trust and risking protective measures adherence by the public.

Also, the neglect of applying the laws and principles of visual perceptions of info-graphics published by the Egyptian MoHP (Ministry of Health and Population) and it’s affiliated councils, as a tool to inform the citizenry of the government measures surrounding the COVID-19 policy.

The aim of this paper is to analyze the methods and visual communications of the Ministry of health during the pandemic and measure the effectiveness of adherence to the public. And to create a successful model of data visualization, combining the principles of psychology, usability, graphic design and statistics to convey complex information addressing the public comprehensively. In this study we will perform a qualitative analysis and approaches of the MoHP and its affiliated councils social media strategies and visual communication means during the pandemic of covid-19 and offering a rebranding for their means to achieve better results regarding both, visual and knowledge literacy regarding population and health causes.

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