Employing the aesthetics of folklore in creating print designs that support Egyptian tourism

Folk heritage is considered one of the most important cultural legacies of societies. It is also rich in artistic and expressive vocabulary that makes it commensurate with modernity and the development of the times, because it is closely related to our daily life. It also tells many exciting stories and tales that contain an important message to the community. Al-Masry in making typographic designs to support Egyptian internal and external tourism The research imposes that there are statistically significant differences at the level (0.05) between the evaluation of the proposed designs by employing the aesthetics of folklore in achieving the aspects of evaluation, according to the opinions of specialists. The importance of the research shows the creation of print designs inspired by folklore to preserve the Egyptian identity and support tourism.Among the most important results of the research, there are statistically significant differences between the evaluation of the proposed designs from employing the aesthetics of folklore in achieving the aspects of evaluation, which was that the best proposed designs from employing the aesthetics of folklore in achieving aspects of evaluation (as a whole) according to the opinions of specialists are (Design: No. 1 ) And that (Design No.9) is the least of the proposed designs from employing the aesthetics of folklore in achieving evaluation aspects (as a whole) according to the opinions of specialists, and one of the most important recommendations is to employ modernity and development in spreading the Egyptian folklore and preserving it from extinction.