The effectiveness of “Scamper Strategies” in reformulating the decorative unit inspired by Saudi folk art

Cultural globalization has sparked controversy with its positives and negatives that unleashed ways of thinking, and led to the interaction of different countries, and to confirm the cultural identity of the Kingdom of Saudi Arabia against the facts of the accelerating development of globalization.
Hence the importance of emphasizing the creative role of the designer to enhance the cultural identity by emphasizing the decorative art and strengthening its qualities and characteristics, and promoting the transmission of identity from one generation to another with renewed visual visions of the decorative unit, and transforming it into an entity replete with multiple and absolute values ​​that do not threaten the identity with annihilation and dissolution, but rather reshape it with the present and the future.
Creative thinking is a process directed by a desire to find original creative solutions characterized by originality and flexibility. One of these creative starting points that can be used to solve the problems facing the designer in an idea-generating manner is the “scamper” strategies. Therefore, the researcher believes that it is possible to benefit from the effectiveness of “Scamper” strategies in reformulating the decorative units with new visions, and to achieve this, she followed the applied approach: using the computer program (Adobe Illustrator). To reach the following results: The possibility of benefiting from “scamper” strategies in enriching the decorative unit. It recommended the application of strategies in various decorative units as an enrichment process, and to benefit from thinking strategies in teaching arts.