Design considerations for industrial product packaging to support the circular economy

Document Type : scientific articles

Authors

1 مدرس بقسم تصميم المنتجات - كلية الفنون التطبيقية - جامعة ٦ اكتوبر

2 مدرس بقسم الإعلان - كلية الفنون التطبيقية - جامعة ٦ أكتوبر

Abstract

Packaging is one of the important and influential areas in marketing products and supporting their brands, especially with the increasing competition between local and international products, especially the packaging of industrial products, where the packaging of the industrial product represents a vital and effective marketing means through distinguished and attractive design as one of the factors for achieving the competitive advantage of products and confirming their commercial identity in the minds of consumers, on the other hand, we find that the packaging industry in general and the packaging of industrial products in particular have an impact Noticeable and direct on the environment It also contributes to achieving sustainability in terms of reducing the environmental impacts of packaging, as well as developing and improving user interaction with packaging packaging (user experience), as well as the impact on the economic dimension, so the research focuses on one of the aspects of achieving sustainability for packaging with regard to the economic dimension, which is the circular economy, where the research problem is based on: Identify appropriate design considerations for the packaging of industrial products in a way that enhances the circular economy as one of the aspects of achieving sustainability in the field of product packaging. The research aims to:

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