الإعلان المقارن من منظور قانوني / ثقافي دراسة مقارنة بين دول الشرق الأوسط والولايات المتحدة الأمريکية

References

1-      Ali Shafiq& Ahasanul Haque & Kalthom Binti Abdullah3,(2018) A Collection of Islamic Advertising Principles Taylor’s Business School, Taylor’s University Malaysia Department of Business Administration, Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia, Int. J. Islamic Marketing and Branding, Vol. 3, No. 3

2-      Bassant Eyada1 & Asli Cazorla Milla2  (17 April 2020 ), Comparative Advertising: Proposed Guidelines for Middle Marketers ,International Journal of Marketing Studies; Vol. 12, No. 2; 2020 ISSN 1918-719X E-ISSN 1918

3-      Hazem Rasheed Gaber (May 2019)Consumer Attitudes towards Instagram Advertisements in Egypt: The Role of the Perceived Advertising Value and Personalization , Cogent Business & Management ,Volume 6, 2019 - Issue 1

4-      Int. J. Business and Emerging Markets, (2016) Vol. 8, No. 4, Deception in advertising revisited: antecedents and differences in perception across consumer groups

5-      MariaFregidou-Malama &Akmal S.Hyder ,(  June 2015) , Impact of culture on marketing of health services – Elekta in Brazil, International Business Review Volume 24, Issue 3, June 2015, Pages 530-540

6-      Mohammad Ekramol , Mohammad Zahedul Alam (1, December ) Advertising: An Islamic Perspective Islam, ISSN (P): 2308-5096 [International Journal of Ethics in Social Sciences Vol. 1 No. 2013]

7-      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos,(  1 June 2008), Television Advertising in the Arab World: A Status Report, the Journal of Advertising Research , DOI: 10.2501/S0021849908080252 Published 1 June 2008

8-      Morris Kalliny & Lance Gentry,( March 2007) , Cultural Values Reflected in Arab and American Television Advertising, Journal of Current Issues and Research in Advertising 29(1),DOI:10.1080/10641734.2007.10505205

9-      Nihal Ismail Ahmed Ayad ,( August 2018) ,CAN OFFENSIVE ADVERTISING STRATEGIES SURVIVE THE PERCEPTIONS OF THE MILLENNIAL MUSLIMS IN EGYPT, (PhD) London School of Commerce Under the auspices of Cardiff Metropolitan University, Cardiff, UK

10-  Swee-Hoon Ang & Siew-Meng Leong,( April 1994), Comparative advertising: Superiority despite interference? Asia Pacific Journal of Management volume 11, pages33–46 (1994)

Figures references

• Figure 1      www.nytimes.com/2013/06/25/business/media/in-criticizing-rival-products-a-dove-campaign-is-called-unfair.html (June 24, 2013)
• Figure 2      https://www.dailymail.co.uk/news/article-2424224/Fairy-liquid-really-does-twice-long-rival-brands-advertising-watchdog-rules.html (sept.18,2013 )
• Figure 3      www.tampabay.com/blogs/80s/2018/01/10/on-this-date-wendys-first-asked-wheres-the-beef/  6/10/2021
• Figure 4      https://themarketingbirds.com/the-best-burger-king-vs-mcdonalds-ads-war-you-should-see/ (may 2020)
• Figure 5      https://www.facebook.com/etisalatmisr/photos/10153166341969667 (June 21,2015)
• Figure 6      Done by the researcher
• Figure 7      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos,(  1 June 2008), Television Advertising in the Arab World: A Status Report, the Journal of Advertising Research , DOI: 10.2501/S0021849908080252 Published 1 June 2008
• Figure 8      Done by the researcher
• Figure 9      Advertising ethics as ruling standards in competitive advertising,  October 2018
• Figure 10    Advertising ethics as ruling standards in competitive advertising,  October 2018
• Figure 11    https://www.arageek.com/2017/06/04/ramadan-ads-behind-the-scene.html   )24/10/2020(
• Figure 12    www.vetogate.com/Section ( 28 may  2017)
• Figure 13    https://www.arageek.com/2017/06/04/ramadan-ads-behind-the-scene.html   )24/10/2020(
• Figure 14    http://e3langi.co )June 6, 2016(